Case-study of Magnatune: CC-licensed, podcaster-friendly successful record label

Michael Holloway from the Open Rights Group conducted a fantastic, in-depth business-analysis of Magnatune, the open/free commercial record label that uses free, Creative Commons licensed music to sell commercial licenses. Magnatune has blazed a lot of new trail -- especially in "secondary" genres like classical (Magnatune has experienced 20 percent annual growth in classical sales at a time when industry-wide classical sales have fallen 90 percent).