Survive-All Fallout Shelter Radio Ads

The international struggles of our world may lead to… (ka-boom) NUCLEAR HOLOCAUST!

Nothing lends itself better to a fear-based advertising campaign than your family’s radioactive death. So when the Mort Kridel Advertising Agency was asked to create a radio ad campaign for Survive-All Fallout Shelters, they did their PR-darnedest to scare the Wonder Bread crap out of nuclear families everywhere.

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