so+ba: Swiss Graphic Design In Tokyo


What do the Swiss and Japanese have in common? Great graphic design, of course! Tokyo-based Alex Sonderegger and Susanna Baer comprise Swiss design duo so+ba, beautifying books, magazines and much more with their keen Swiss conceptual approach and a strong line of typography (which they teach at Tama Art University.) Appropriately, their cosy work space is located in a former soba shop in Kyodo, western Tokyo. PingMag popped in for lunch…