Blog, Social Network buzz correlates to better album sales

09.02.2008 Music #Blogs

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The researchers followed the Amazon sales ranks for each of the 108 albums over a period of eight weeks (they said that Nielsen SoundScan stats would have been ideal, but they are costly and proprietary), as well as articles, blog postings, and MySpace friend counts about them. The blogosphere appeared to be most strongly correlated to better album sales—if 40 or more legitimate (written by normal people and not by marketers) blog posts were made before an album's release, sales ended up being three times the average.

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