1. Devise bullshit-compliant products and services with the Web 2.0 Bullshit Generator
  2. Go to Brownpau's Buzzphrase Generator for some excellent catchphrases with which to litter your site and marketing materials.
  3. Name your new Web 2.0 site with Andrew Woolridge's Web 2.0 Company Name Generator.
  4. Go get yourself a snazzy logo with the Web 2.0 Logo Generator.
  5. Lather, rinse, repeat.
  6. ???
  7. Sell your company to Yahoo!
  8. Profit!